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Survey Reveals Sustainable Consumption Hurdles for Students in Japan

A survey by mamoru, conducted from December 2021 to May 2022 with 700 students, discovers hurdles for sustainable shopping and actions for students in Japan


Our survey shows that 45% of students in Japan are interested in sustainability, and nearly as many (40%) think about the impact their shopping behavior has on the environment. However, only 21% of students actively take action toward sustainability and 79% of all students find sustainable products and services expensive.


For more details on students’ shopping behaviors, their opinions on sustainability, and the problems they face, please refer to our full survey report.





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